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93% of Online Entrepreneurs
Can’t Be Wrong…
There’s something magical about the idea of taking the knowledge and expertise you’ve worked hard to acquire, and using it to create a “perfect day” lifestyle for yourself…
A lifestyle where you get to spend your time doing as you please.
A lifestyle where you’re positively impacting hundreds and thousands of people, by empowering them to achieve the outcomes they desire in life through an online training course.
And doing so in a way that also earns you a handsome living, where you’re not required to put in those long, hard hours just to give yourself a more comfortable lifestyle.
One of the most significant changes we’ve witnessed in the past couple of years is course building taking center stage as the legitimate, mainstream method for building an online business.
The value of the online education market has continued the rising trend we’ve seen over the past 5 years — to the point where it’s now projected to hit $241 billion by 2022.
Someone is Definitely Making Money
With Online Education!
You just need to look around to see that courses are surfacing in just about *every* industry.
Venture capital firms are investing hundreds of millions of dollars into online learning, as big companies are jumping in because they see the $241 billion online education opportunity for what it is…
…a doorway into the $5 trillion dollar global education market!
Now, while all these big numbers are good indicators of the legitimate business opportunity we’re seeing develop, I wanted to understand exactly where things stood for small business owners.
That’s why my team and I conduct an industry survey of online entrepreneurs every year, publishing the findings in our landmark “State of Online Learning” report.
And the results from the latest report are staggering.
It turns out that only 4% of online business owners are not interested in building an online course. The rest are either considering it or have already started.
And for good reason; some of our respondents were doing very well, 60% of them saying they were either satisfied or very satisfied with their course.
When you successfully create your online course, the money CAN be good, no doubt about it…
But the people who responded to our survey were NOT just doing it for the income and lifestyle that course building can provide for you.
No, there’s a lot more to it than that, because…
It’s Not Just About The Money!
People who set out to build courses usually do so because they want their lives to be so much more meaningful.
You and I both know that there’s more to life than just survival.
The truth is, money – while it isn’t optional in our society – is just a means to an end. And for you, that end is the freedom to live the life you want, spend time with the people you care about, and make the impact that you know you’re capable of.
That’s probably why you got interested in this whole world of online business and course building in the first place. Not *just* to make money (though that’s an important part of it), but to make a difference and do it in a way that is completely in line with your ethics and integrity.
That’s why you’ve read blog posts, listened to podcasts, bought e-books and courses, and paid for software that were all meant to make this course building dream happen for you.
And if you haven’t yet seen the success you were hoping for, there’s a good reason why.
But before I explain, I want you to know…
Plenty of others have fallen
short of success…
In our survey, many course builders had achieved success… but many more of our respondents — from across the *entire* course building industry — told us that their results were underwhelming.
I discussed this industry-wide lack of success with Ankur Nagpal, the Founder & CEO of the learning management platform Teachable, and he shared with me that only about 5% of his user base are earning in excess of a thousand dollars!
While that’s shocking to hear to anyone who hasn’t heard of the “Education vs. Information Divide” (I’ll explain that shortly), it’s pretty representative of the success rates I’ve seen across the online courses industry.
With such a low threshold of success, it’s a clear sign that the reality in the online courses space doesn’t match the ambitions of the people going into it.
But still, 5% of people ARE succeeding.
What’s the edge that those 5% have, that the other 95% don’t?
Here’s Why You’ve Tried and Failed
You deserve it all: financial security, the freedom it brings, and the ability to make a difference in the world.
No doubt you’ve tried a lot of things. A quick Internet search dredges up an endless list of trainings and info-products on how to make money by sharing your knowledge online.
Even then, you don’t have to go as far as Google, with your Facebook feed full of offers from individuals who are all eager to teach you how to build your first course!
And yet, every strategy, every program, every course, only gets you so far before it fizzles out, or you lose motivation… leaving you hanging with no idea what to do next.
Even though you’ve purchased course, after course, after course… nothing really WORKS. It doesn’t seem like you’re doing anything wrong, but for some reason, nothing gets you to the finish line… no matter how hard you work for it.
I know you’re not afraid of putting in the effort, but it’s a painful experience to invest all of that time, energy and effort only to have no success to show for it.
This is when loved ones start to ask questions. “How’s that online course thing going? Do you really think it’s going to work out?”
It’s enough to make you start questioning yourself, “Am I putting my energies in the right place?”
You might start to wonder if there’s something wrong with you, because if OTHERS can use these trainings, strategies, and systems to vault to amazing heights, how come you’re left lagging behind?
Are you doing something wrong? Or are you missing a bigger picture?
Actually, it’s a bit of both.
There are three main reasons why most people fail to create a successful online course: