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My proven, easy-to-follow “persuasion playbook” can give anyone an unfair advantage in sales, in business and in everyday life. Entrepreneurs, internet marketers, even plumbers are pocketing record profits with this formula. But please, don’t make the same mistake I did…
Let’s talk about the elephant in the room:
Yes, I admit it: I made too much money too fast. With this proven persuasion system, I pulled in hundreds of millions of dollars. It happened so quickly that I started to lose my way.
Yes, I taught this system to guys and girls off the street with no special sales skills or talents.
And nearly every single one of them used this very same formula to make way too much money, way too fast, and way too easily.
Yes, mistakes were made. If you saw The Wolf of Wall Street starring Leonardo DiCaprio (the blockbuster movie based on my life) or read one of my best-selling books then you know what I’m talking about.
So before we go any further, here is my simple warning: The skills I’m about to teach you can be used for good or evil. There’s nothing wrong with making tons of money. In fact, I’m all for it!
But you must take a vow to use these tactics at the highest ethical level, with the utmost integrity. Deal? Great. Now here is…
The Single Biggest Secret To Getting Everything You Want Out Of Life
Want to know the real reason I made so much money and so quickly?
It’s not because I was the best stockbroker or the hardest worker.
And it’s not because I stepped on the wrong side of the rules a few times.
No. The reason I achieved such mind-blowing success is because I made myself an expert at one very specific skill:
Getting people to say “Yes.”
Listen, I’ve been a paper boy. A stock broker. I sold ice cream on the beach. I started my own company delivering meat to restaurants. In total, I’ve started over 30 companies from scratch and grew almost every single one of them into million-dollar businesses. It made no difference what field I was in or what title I held. The key to my astounding success is my ability to PERSUADE. My ability to get the other guy to say “Yes!”
You might not realize it yet, but your success in any field or any endeavor hinges on your ability to get people to say “yes.” This is true whether you are in sales or not. In fact, let me make a bold claim: Show me any successful entrepreneur, business owner, doctor, teacher, preacher or student… and I can make them 10x MORE successful just by teaching them a few a simple persuasion secrets.
That’s why I often say persuasion is the world’s most valuable skill. And yet…
“Had he stayed straight, many experts reckon he’d have become a billionaire anyway, such is his natural gift.”
— Piers Morgan, CNN
99.9% Of All People — Including Sales Professionals — Flat Out Suck At This Skill
Bad news for them. And an open door for you. Because if you’ll give me 30 days, I’ll show you a faster and easier way to get everything you want out of life – be it wealth, power, prestige, respect or whatever is important to you – with the very same persuasion system I used to create a massive fortune.
Don’t get me wrong – I’m not saying you can snap your fingers and money will magically fall into your lap. Success happens in direct relation to your dedication.
You’ve got to put in the time and the effort. But what if you could get 10x better results with the same amount of time and effort you’re already investing? That’s the power of persuasion.
Look: If you walked into my firm back in the 80’s and managed to get yourself a job , there’s a good chance I’d have turned you into a millionaire within 24 months.
That’s not bragging, it’s just the truth.
Each and every one of the first 1,000 brokers we hired became million dollar producers. We were taking kids off the street – barely old enough to shave – and turning them into masters of persuasion.
Sure, they worked hard. They put in the time. But they didn’t get rich simply because they were hard workers. Lots of people work hard their whole lives and die with nothing. These difference is, these guys learned a secret.
The secret was my “persuasion playbook.”
An easy-to-follow, step-by-step system that shows you how to get the other person to say “yes.” If you could read and follow simple instructions, you could use this proven system to almost instantly boost your persuasion skills.
Make No Mistake: It All Starts With “Yes”
If you think persuasion is a skill just for sales pros, think again:
Persuasion is the ultimate “difference maker.”
Compare any two people in any field and the better persuader will always be more successful.
What is the difference between a coach who gets the most out of his athletes and a coach who never quite gets to the top of the mountain? Persuasion.
What is the difference between the entrepreneur who’s ideas die unfilled, and an entrepreneur who seems to have a Midas touch? Persuasion.
What is the difference between a yoga teacher who’s barely making rent and the yoga teacher with a six month wait list? Chances are both teachers know the same poses. The difference is Persuasion.
There’s a Wall Street saying that a “rising tide lifts all boats.” Persuasion is like the rising tide. Elevate your persuasion skills and it automatically improves every other facet in your life. So no matter who you are or what you do, persuasion is the keystone to success.
How I Discovered The “Straight Line Secret”
Back in the 80’s, when I was at the helm of one of the most successful sales organizations in Wall Street history, I had a problem. I had to figure out a fast and effective way to teach my proven persuasion system to non-sales people. Regular guys and girls off the street with no previous experience or talent.
And that’s where the Straight Line System was born. I discovered that every conversation, every sales call, every interaction between two humans followed the same basic pattern:
A straight line.
The Straight Line System shows you the proven path to getting from “hello?” to “Yes!”
I perfected the system on Wall Street, but it’s not just for sales people. Anyone and everyone can benefit from improved persuasion skills. Especially entrepreneurs, marketers and small business owners…
Attention Entrepreneurs, marketers and small business owners…
How Hearing “Yes” Just 25% More Often Can DOUBLE The Size Of Your Bank Account
You may already know there’s only 3 ways to grow a business.
A) Get more new customers
B) Get customer to spend more money
C) Get customers to buy from you more often
That’s it – those are the only 3 ways to grow a business and make more money. But what you may not know is that improving your persuasion skills by just 25% across the board can make you extremely rich.
Let me show you:
Let’s assume you have a business or you consult with a business that gets an average of 1,000 new customers a year. Assume each customer spends an average of $120 bucks every time they buy, and that they buy 3 times a year.
You’re looking at an average revenue of $360,000. Not bad. But we can do better.
Let’s take a look at what happens once you apply your new-found powers of persuasion to this business. Let’s pretend that you ONLY increase each area by a very modest 25%. (I’m being extremely conservative with these numbers – many of my students see an instant 100 – 200% improvement right out of the gate).
Don’t look now, but we nearly DOUBLED our cash just by improving persuasion skills by a mere 25%. That’s why I say persuasion is the world’s most valuable skill. If you want more clients, more customers and more money then the single fastest way to get there is to improve your persuasion skills.
My Straight Line System teaches you my simple system for getting more “YESes!” And it works across all forms of communication: In person, over the phone, on the web, and more.
In the past, I guarded this proven system like rare diamonds. Nobody saw them outside of my handpicked team of stockbrokers and sales professionals. But now I’m making my system available to motivated people beyond Wall Street who want to improve their persuasion skills FAST…
The Straight Line System Fast Track Course.
The Straight Line System Fast Track course is an online training course. Using videos, action-plans, worksheets and other proven tools, I’ll take you under my wing and show you my secrets to ethical persuasion.
This system was born, battle-tested and perfected on Wall Street. This is the “playbook” used to teach clueless kids off the street my personal brand of persuasion. This is my proven system for getting the other person to say “yes” – and feel great about their decision!
With this easy-to-follow system, you can…
- Double or even triple your sales closing rates.
- Negotiate the best deals possible… and have the other guy THANKING you once the deal is done.
- Boost your business by winning more customers and getting your current customers to say “yes” more often.
- Rack up “minor victories” throughout the day: Talk your way out of a speeding ticket, get your kids to happily eat their vegetables, score a date with that girl who shoots everybody else down…and more.
Best of all, this course is designed for SPEED.
I can’t promise to make you a “master of persuasion” in just 30 days. However because persuasion is such a rare skill set, improving your skills by just a small amount will pay MASSIVE dividends.
That’s what I call the “Good Enough” factor. You don’t have to become a guru of persuasion to reap the benefits. You’ve heard the saying, “In the land of the blind, the man with one eye is king?”
When it comes to the science of persuasion, most people are blind, deaf and dumb! So just by implementing a few simple rules into your everyday life, you will immediately harness an unfair advantage over everyone else around you.
“Sell Me This Pen”
It’s a simple challenge, and yet the task trips up even veteran sales closers. But make no mistake about it: Once you understand the hidden patterns lurking beneath the surface of ANY interaction, you can sell a pen, an idea, an e-book, a house…anything you want.
The rules of selling are the same no matter what the product or service. And the first rule is simple:
You’ve Got 4 Seconds
Most people commit a fatal, deal-killing error right out of the gate. It doesn’t matter if you’re selling over the phone, face-to-face or with a website on the internet: You’ve got about 4 seconds (or less) to grab your prospect’s attention and set the stage for “yes.”
This is even more important in the digital age. Your average web visitor has the attention span of a goldfish – just begging you to screw up in those first seconds so they can click away.
If you’re an entrepreneur, an internet marketer, or a college kid sending an email to a recruiter… your success hinges on your ability to “sell” in those first 4 seconds. Screw it up and you’re dead in the water. But if you can nail the opener, if you can win the battle for your prospect’s attention, then you too can sell anything to nearly anyone.
In The Straight Line System Fast Track Course™ I’ll show you how to master the first four seconds over the phone, face-to-face and on the web. And that’s just the beginning.
Attention Entrepreneurs, Business Owners, Marketers, Freelancers Or Anyone Who Wants To Be Your Own Boss…
Ever heard the story of Jim Koch, the founder of Sam Adams Beer? (which by the way, is now a BILLION dollar company.)
When he was first starting out, his Uncle (an investor in the company and a savvy business pro himself) dropped by the office unannounced and inquired what Jim planned to do that day.
Jim rattled off a few things on his to-do list and added “And I need to go buy a computer.”
His uncle stormed, “You don’t need a computer… you need a customer!”
And he made Jim put on a tie and go door-to-door to every bar until he made at least one sale.
Jim took the lesson to heart and decided to work as long as he had to every day to get at least one new sale. The rest is history.
If you’re an entrepreneur, small business owner or even if you just hope to be self-employed sometime down the road, then make no mistake about it: Job #1 will always be getting a sale.
You can have the best product or service in the world, but you don’t get paid until somebody says “Yes.”
The Straight Line System Fast Track Course is perfect for busy entrepreneurs and business owners.
In this course, you will discover my step-by-step blueprint for winning sales and customers in person, over the phone and on the web.
The course is just 30 days long, but the sales and persuasion skills you develop in this next month will make you a better entrepreneur and marketer for the rest of your life.
Here’s What Else You Are Going To Discover Over The Next Four Weeks…
In the first seven days, you’ll discover…
- The true story of how I quadrupled my income as a boy with a newspaper route. This was my first sales FAILURE… until a grizzled sales pro taught me the “sifting secret.”
- The Dark Side of Persuasion: Why it’s crucial this information doesn’t fall into the wrong hands, and a first-person account of what can go wrong when it does. (If nothing else, you should arm yourself with this knowledge to protect yourself from other people using these persuasion secrets on YOU.)
- The 4-second Persuasion Fix: How you can instantly boost the odds in your favor by changing the way you approach the first four seconds of any interaction – in person, over the phone or on the web.
Each module contains online video training clips, so you can watch Jordan demonstrate each strategy.
- The “Good Enough” Factor: Why improving your persuasion skills by just 2% can make the world your oyster, and what to leverage for the fastest results.
- The survival mechanism part of your prospect’s “caveman brain” that makes most people want to immediately say “no.” And my proven opener that instantly switches off the fear response and gets anyone to open-up and welcome you as a trusted adviser.
- The single strongest strategy for moving your prospect from “maybe” to “yes.” If you learn NOTHING else, this tip alone can dramatically improve your income and success.
And that’s just in the first week!
In week two, you’ll uncover…
- Why trying to build “rapport” is killing your results, and how you can instantly improve your success rates by doing the exact opposite of what most sales “gurus” teach.
- How changing the way you stand in face-to-face meetings can instantly boost your persuasion success. (Hint: You need to alter your stance depending on whether you’re speaking to a man or a woman.)
- Why the traditional rule of eye-contact makes you look like a psychopath… and what to do instead.
- Why the traditional rule of eye-contact makes you look like a psychopath… and what to do instead.
You’ll receive an action plan with each module – so you can immediately take the strategies Jordan teaches and put them into action straight away!
- How to win sales without selling. I’ll show you why rookies kill the sale by talking too much, and how you can sell more by talking less and ultimately allowing the prospect to convince himself!
- How to get your prospect to self-identify their own single biggest reason for buying what you have to offer… and why you should NOT offer to fix your prospect’s problems!
- A word-for-word script you can use to naturally and seamlessly present your product, service or solution when the time is right.
After two weeks, you will already see an immediate improvement. But we’re just warming up.
Because in week 3 you’ll discover the secrets of mastering what I call “inner game.” Here’s just a taste:
- How to use your new-found sales skills to “hack” your own brain and remove the beliefs currently preventing you from the success you deserve (even if you have no intentions of selling anything to anyone, the ability to sell a better version of yourself to your current self will change your life.)
- The real reason why Native American Indians used “war paint”… and how you can model their secret to dramatically improve your closing rate.
- Why deep at heart we are ALL massive pessimists – and how you can “twist” this information to win more sales.
- How to spark the massively powerful force of success that’s already inside you, waiting to be unleashed.
Each module contains a graphic summary of all the key points. Think of these as “cheat sheets” that you can keep right by your phone or computer.
- Plus other inner game secrets too strange to discuss here.
In week 4, we’ll get into the nuts and bolts of the Straight Line System.
- Why the mind requires both a logical AND an emotional reason for doing anything. And which reason you should focus on FIRST. (Get this wrong and you’ll constantly hear “sounds great, but I gotta think about it.”)
- The word-for-word script you should use to get your prospect to tell YOU their hot buttons for buying. (Seriously, do NOT re-invent the wheel. Use the script exactly as written.)
- Why your prospect can go from “hot” to “cold” even if you do nothing wrong… and an easy fix that stops this immediately.
- Why you must pay attention to my proven “EI=BO” formula when closing the sale. Get this wrong and the sale is doomed.
- Still another word-for-word script! This one is just 7 words long but you should use it near the end of every sale, every time.
- The one thing I wish I could go back and tell my 26-year old self. This would have saved my millions of dollars and years of heartache. Pay attention to this advice and you will thank me.
If You Could Get Almost Anyone To Say “Yes” To Almost Anything, How Would You Use Your Power?
After this four week training program, you’ll have the world’s most valuable skill – the ability to get anyone to “yes” to almost anything – without lies, hard-selling or doing anything unethical The only question is, how will you put your new-found power to use?
- More sales and more money in your bank account?
- Less time prospecting and more time closing?
- Raise capital for a business or charity?
- Ask for (and get) a bump in pay?
- Convince a job interviewer to hire you on the spot?
- Get a phone number or a date from that girl at the bar?
There’s virtually no limit on what you can achieve once you understand how to use my step-by-step system of persuasion.
Best of all, the investment is a no-brainer.
Ok, How Much?
Before we get into the numbers, let me ask you a question about this car right here.
This is a brand new Porsche Cayenne. Sticker price? Around $87,000. Would you pay $10,000 for this car?
So if I offered to sell you a brand new 2014 Porsche Cayenne for just $10,000, what would you say? Think about it for a moment and then I’ll tell you what you SHOULD say.
If you say “Yes” you might get burned. The car could be a lemon or a knock-off. But if you say “No” you might miss out of the deal of a lifetime. So the smart move would be to say, “Jordan, it sounds like a good deal, but let me take a test drive.”
Today, I’m offering you a similar deal. I charge $100,000 a day to teach my rules of persuasion to Fortune 500 companies. It costs $4,000 and up to attend one of my live events – and they are almost always sold out.
Yet the price for my four week Straight Line System Fast Track Training is just one payment of $297. But I’m not even asking you for a firm decision right now. I just want you to take it for a “test drive.”